EDGE OF INSIGHT
CONNECTING WITH THE MHEALTH CONSUMER
People are becoming more educated consumers of healthcare, making the market ripe for mHealth technologies that allow consumers to track their own health and well-being. Who is using mHealth devices, how are they using them, and can mHealth help improve outcomes for patients with chronic conditions?
Edge of Insight: Connecting with the mHealth Consumer explores awareness and use of mHealth technologies, profiles mHealth technology users versus non-users, and explores health-related outcomes and disease control of users compared with non-users.
ABOUT KANTAR HEALTH
Kantar Health is a team of more than 600 healthcare-focused professionals proven at linking science and research to solve business challenges. We enable healthcare and life sciences companies to achieve extraordinary results by accelerating their clinical, commercial and brand decisions. We connect information and research with consulting insights to help assess market opportunities, prioritize product development and portfolio activities, and differentiate products that benefit healthcare consumers.
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