EDGE OF INSIGHT: NOVEMBER 2017
Social media listening (SML) allows us to better understand the patient. The social media environment provides vast opportunities for patients to freely discuss their conditions, provide and seek advice and solutions. For the healthcare industry, this represents a Golden Opportunity to capture the authentic voice of the patient and inform more precise strategic decisions across the product lifecycle.
In our latest white paper, we showcase how our unique insights about the Patient Ecosystem (how a condition affects individuals, how socio-cultural factors shape their experiences, and what roles patient advocates and support groups play in patients' lives) allow us to hear the unfiltered voice of patients as they search for information and share experiences, advice, empathy and support.
Through SML, we achieve a fresh understanding of the patient perspective, which reinforces that we can be a part of the conversation that helps people with various conditions realize better outcomes.