TIME FOR MULTICHANNEL MARKETING TO RECONNECT TO THE BRAND STORY AND THE CUSTOMER
For many pharmaceutical companies, the adoption of a touchpoint optimization strategy is not a question of when or how – it is a "now" strategy to achieve brand success. Touchpoint optimization:
|+||Enables multichannel marketing to deliver its full potential to biopharma companies and customers by optimizing growth in both prescriptions and brand equity.|
|+||Provides a cohesive brand narrative that can be delivered in shorter, meaningful messages via touchpoints, understanding and adapting the channel mix and sequence, and embracing organizational change to drive success.|
|+||Allows biopharma companies, who are early adopters, to deploy touchpoint optimization and see enhanced return-on-investment within and across sales and marketing activities as the reward.|
Our newest Edge of Insight report analyses how touchpoint optimization enables multichannel marketing to build upon the basics of traditional marketing – delivering the right message to the right customer through the right channel at the right time.
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