KEY INFLUENCERS DRIVING HEALTHCARE DECISIONS
Edge of Insight Report
Many patients and healthcare consumers are finding themselves responsible for making healthcare decisions for others. These decision makers have to be better informed about all aspects of health and wellness, but what kinds of information do they need, and what sources do they trust? What issues are they facing as key decision makers? What are the factors influencing the decisions they make?
Kantar Health combined its expertise in patient research and experience in health outcomes to take a closer look at who is making healthcare decisions, what they need to effectively make these decisions, and how decision making affects their lives.
About National health and wellness survey
Kantar Health’s National Health and Wellness Survey (NHWS) is the largest global self-reported general population survey in the healthcare industry. NHWS provides disease-specific measures that help healthcare companies size market opportunities, measure direct and indirect costs, and gain disease-specific insights to optimize the value proposition and inform brand strategies.